So this was the final project for Interactive Media Tools 2. It’s a brand + branding guide from a few options the professor gave. I went with the Red Rooster and here is the guide finished:
For this assignment I chose Philadelphia Eagles team logo to vectorize it. The first thing was to define the bigger shapes like the background ones, so it would be easier to add details instead of trying to make outlines, etc.
Blocking big shapes
And then start adding some more detailed shapes.
I did the same process of the eagle to the letters “Eagles” but for Philadelphia I chose to do it differently. I chose to use shapes to construct a accurate and same size, height and weight shape letters, I began with the rectangle for the H legs, then the serifs and replicated on other letters that had the vertical line, for others like the D I used some oval shapes and afterwards to make the holes I used the Pathfinder.
Was a fun project, I guess the more challenging thing was to make the Philadelphia fonts accurate enough.
2 portraits, 2 landscapes, 1 still life, 1 product, 2 architectural, 2 open:
Other pictures on Read More…
The second project of Design Principles was to make layouts with early letterform, such as Greeks or Phoenicians. The 3 layouts had to emphasize first the letter, then the text about the letter and last the name of the letter. For this project I chose Omega Ω uppercase.
The first project of Design Principles consisted in Visual Comparisons.
“Enhance awareness of the dynamics of form and counter form (opposite) within the photographs, the interaction between type & image and the flow of these elements from page to page.”
My theme was architecture and continuity through perspective lines.
Well, for starters I chose tokidoki because their website feels outdated and too crowded and they probably show renovate it. It made me feel like they never redid the layout since I was a teenager – which was quite sometime ago.
I started with blocking how i thought the website should look like, I think it’s just like thumbnailing for illustrations.